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Multi-Channel Mini-Con

October 18, 2023 - October 19, 2023

Description

Experience the extraordinary at
Multi-Channel Mini-Con!

Multi-Channel Mini-Con (MC2) features a stellar lineup of world-class speakers, actionable case studies, groundbreaking strategies, and industry leaders, all under one roof. You won't find this unique bled of expertise and insights anywhere else in our fundraising-marketing sector!

Immerse yourself in a two-day journey where you'll delve into critical strategies within the ever-changing landscape of multichannel fundraising and marketing. Engage in dynamic, tactical discussions covering topics such as data utilization, outreach techniques, innovative formats, and much more! Plus, you'll have the opportunity to forge valuable connections and friendships with like-minded professionals throughout your time at the event.

MC2 marks the convergence of two of DMAW's most popular events, Digital Day and Data Strategy Forum, into a two-day crash course of multi-channel strategy AND education.

In essence, MC2 is designed for fundraisers who want to supercharge their fundraising prowess and expand their knowledge, all within a compact timeframe.

Join our vibrant community of fellow fundraisers
who share a passion for optimizing fundraising efforts and
breaking down the silos within the nonprofit sector!

MC2 WORLD-CLASS SPEAKERS INCLUDE

(The dynamic program follows this showcase of amazing speakers!
And, don't forget to checkout our list of esteemed partners!)


April Avant Senior Vice President New Heights Communications	Nick Barone Director of Digital Services Concord Direct	Robin Benatti Director World Food Program	Kimberly Bottom Associate Director of Sales Feathr	Amy Braiterman Vice President, Strategy Data Axle

Jeff Cosgrove Business Development, Nonprofit Data Solutions Epsilon	Craig DePole President Newport One	Misti Dragano Senior Vice President, Media 1st Degree	Kara Fujita Account Manager, Growth Bonterra	Richard Geiger Senior Vice President Data Axle Nonprofit

Mary Getz Principal and Founder MESG Marketing	Justin Henry President Synergy Direct Marketing Solutions, LLC	Tim Kachuriak Chief Innovation and Optimization Officer NextAfter	Kelly King Director of Strategy & Program Planning Nexus Direct	Marie Kosanovich Vice President, Accounts Lautman Maska Neill & Company

Rachel Kottler Vice President Sage Communications	James Langley President Langley Innovations	Angie MacAlpine Vice President, Creative Director TrueSense Marketing	Nora Millwood Vice President, Client Services NNE Marketing	Monica Muten Senior Director, Direct Response Marketing Special Olympics

Sam Parry Associate Vice President, Membership Environmental Defense Fund	Rachel Penney Senior Director of Investment Services, Integral	Meredith Piemme Business Development Director Production Solutions	Chris Pritcher CEO RKD Group	Dave Raley Founder Imago Consulting

Kristi Rinck Partner, EVP Nexus Direct	Bert Salter Senior Account Director Concord Direct	Kevin Schulman Founder DonorVoice	Martha H. Schumacher, CFRE, ACFRE, MInstF President Hazen Inc. and HILT	Jay Schwedelson Founder SubjectLine.com President/CEO Outcome Media

Taylor Shanklin CEO & Founder Barlele + Creative Shizzle	Meghan Sharon Digital Strategist TrueSense Marketing	Dan Sonners Vice President Conrad Direct	Amy Sukol Principal Lautman Maska Neill & Company	Aidan Wheeler Associate Director of Business Development SimioCloud

Kristina Williams Managing Director, Membership Acquisition Sierra Club	Melanie Williams Creative Director Concord Direct	Joanne Wilson Vice President of Advancement Operations The Humane Society of the United States

Click here for Speaker Bios

Program
(Schedule subject to change)

Wednesday, Oct. 18, 2023
8:00 AM - 9:00 AM	Breakfast & Registration

9:00 AM - 9:10 AM	DMAW Opening Announcements and Welcome Remarks

9:10 AM - 10:00 AM	Opening Keynote: *From Mouse to Mission: Lessons in Innovation for Nonprofit Leaders. Inspired by Disney*
	Dave Raley, Founder, Imago Consulting

10:00 AM - 10:10 AM	Q&A with Dave! Moderated by Jade Nguyen Swanson, Director, Client Services, MESG Marketing

10:10 AM - 10:25 AM	Refresh & Connect Break

10:30 AM - 11:00 AM	Breakout Sessions – Round #1

	MYTHBUSTERS: Busting Common Myths About Multi-Channel Direct Marketing
	Bert Salter, Senior Account Director, Concord Direct
	Melanie Williams, Creative Director, Concord Direct
	Nick Barone, Director of Digital Services, Concord Direct
	Moderator: Kelly King, Director of Strategy & Program Planning, Nexus Direct

	Behavorial Data + Creative = [chef kiss]
	Craig DePole, President, Newport One
	Q&A Moderator: Kristi Rinck, Partner, EVP, Nexus Direct

11:05 AM - 11:35 AM	Breakout Sessions – Round #2

	Special Olympics Case Study: The Power of Print Newsletters
	Monica Muten, Senior Director, Direct Response Marketing, Special Olympics
	Nora Millwood, Vice President, Client Services, NNE Marketing
	Moderator: Meredith Piemme, Business Development Director, Production Solutions

	Using Peer-to-Peer Texting to Enhance Your Fundraising Program
	Justin Henry, President, Synergy Direct Marketing Solutions, LLC
	Q&A Moderator: Aidan Wheeler, Associate Director of Business Development, SimioCloud

11:40 AM - 12:00 Noon	Shared Learnings – Roundtable Discussions

12:00 Noon - 1:00 PM	Lunch & Networking Time!

1:05 PM - 2:05 PM	All-Star Panel: The Past, Present, and Future of Multi-Channel Fundraising
	Mary Getz, Principal & Founder, MESG Marketing
	Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter
	Chris Pritcher, CEO, RKD Group
	Amy Sukol, Principal, Lautman Maska Neill & Company
	Moderator: Dan Sonners, Vice President, Conrad Direct

2:05 PM - 2:20 PM	Refresh & Connect Break

2:25 PM - 2:55 PM	Breakout Sessions – Round #3

	The Value of Matchbacks: How Many of Your Online Donors Come From Direct Mail?
	Rachel Penney, Senior Director of Investment Services, Integral
	Moderator: Meredith Piemme, Business Development Director, Production Solutions

	Case Study: GIVEfluential
	Misti Dragano, Senior Vice President, Media, 1st Degree
	Q&A Moderator: Kara Fujita, Account Manager, Growth, Bonterra

3:00 PM - 3:30 PM	Breakout Sessions – Round #4

	Why Do People Give? Lessons from Over 100,000 Conversations with Donors
	James Langley, President, Langley Innovations
	Q&A Moderator: Kara Fujita, Account Manager, Growth, Bonterra

	Connected Television Case Study
	Jeff Cosgrove, Business Development, Nonprofit Data Solutions, Epsilon
	Q&A Moderator: Marie Kosanovich, Vice President, Accounts, Lautman Maska Neill & Company

3:30 PM - 3:40 PM	Refresh & Connect Break

3:45 PM - 4:20 PM	Feature Session
	Getting Beyond One Size Fits All. How charity: water Matched Message to Personality Trait, At Scale
	Kevin Schulman, Founder, DonorVoice

4:20 PM - 4:30 PM	Q&A Moderator: Karin Kirchoff, President & Founder, K2D Strategies

4:30 PM - 6:00 PM	MC2 Happy Hour!


Thursday, October 19, 2023
8:00 AM - 9:00 AM	Breakfast and Registration

9:00 AM - 9:05 AM	Welcome Back!

9:05 AM - 9:40 AM	Opening Keynote: Branding is Fundraising
	Taylor Shanklin, CEO & Founder, Barlele + Creative Shizzle

9:40 AM - 9:50 AM	Q&A Moderator: Dan Sonners, Vice President, Conrad Direct

9:50 AM - 10:05 AM	Refresh & Connect Break

10:10 AM - 11:10 AM	Nonprofit All-Star Panel: Optimization Strategies for a Down Market
	Robin Benatti, Director, World Food Program
	Sam Parry, Associate Vice President, Membership, Environmental Defense Fund
	Kristina Williams, Managing Director, Membership Acquisition, Sierra Club
	Q&A Moderator: Rachel Kottler, Vice President, Sage Communications

11:10 AM - 11:30 AM	Shared Learnings – Roundtable Discussions

11:35 AM - 12:05 PM	Breakout Sessions – Round #5

	Unleashing Audience ROI Potential: Navigating, Executing, and Measuring an Omnichannel Campaign
	Richard Geiger, Senior Vice President, Nonprofit, Data Axle
	Amy Braiterman, Vice President, Strategy, Data Axle
	Q&A Moderator: Kristi Rinck, Partner, EVP, Nexus Direct

	Intent-Based Fundraising: How to Uncover New Donors & Raise More by Tuning Into Key Donor Signals
	Kimberly Bottom, Feathr

12:05 PM - 1:00 PM	Lunch & Networking Time!

1:05 PM - 1:55 PM	After Lunch Keynote – Email Marketing
	Jay Schwedelson, Founder, SubjectLine.com and President & CEO, Outcome Media

1:55 PM - 2:05 PM	Q&A Moderator: Victoria Vincent, Sales Operations Manager, RKD Group

2:10 PM - 2:45 PM	Breakout Sessions – Round #6

	Acquiring Sustainers Using Multiple Channels
	Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States

	A True Underdog Story: How a Simple Campaign Grew Into a Multi-Channel Giving Day
	Meghan Sharon, CFOP, Digital Strategist, TrueSense Marketing
	Angie MacAlpine, Vice President, Creative Director, TrueSense Marketing

2:45 PM - 2:55 PM	Refresh & Connect Break

3:00 PM - 3:35 PM	Mid-Afternoon Keynote
	AI's Looming Impact on Fundraising and the Donor Discovery Process
	April Avant, Senior Vice President, New Heights Communications

3:35 PM - 3:45 PM	Q&A Moderator: Brenna Holmes, Seasoned Digital Professional

3:45 PM - 4:30 PM	Closing Keynote: Ramp Up Your Active Listening for Maximum Success: How to Create Radical Connection with Every Audience
	Martha H. Schumacher, CFRE, ACFRE, MInstF, President, Hazen Inc. and HILT

4:30 PM - 4:35 PM	Thank You and Closing Announcements

4:35 PM - 5:00 PM	Decadent Departure Social: Dessert Bar in the Atrium

THANK YOU TO OUR PARTNERS!
BADGE WALLET	TOTE BAG	HAPPY HOUR / RECEPTION


	MINI-CON LOUNGE


OPENING KEYNOTE (DAY 1)	CLOSING KEYNOTE (DAY 2)	WI-FI


LUNCH (DAY 1)	LUNCH (DAY 2)	WATER BOTTLE


	SESSION PARTNERS

MORNING REFRESHMENT (DAY 1)	COFFEE SLEEVE	MORNING REFRESHMENT (DAY 2)

AFTERNOON REFRESHMENT (DAY 1)	DECADENT DESSERT SOCIAL (DAY 2)

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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: Angelica Sullivan
Phone: (703) 689-3629
Email: angelica@dmaw.org

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Multi-Channel Mini-Con

October 18, 2023 - October 19, 2023

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Multi-Channel Mini-Con

October 18, 2023 - October 19, 2023

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