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Philadelphia Nonprofit Summit: The Future of Direct Marketing & Fundraising

May 14, 2026 9:30 AM - 12:30 PM (EDT)

Description

Join the DMAW and AMA Philadelphia for a day of connection, conversation, and insight for nonprofit marketing professionals in the Philadelphia region. 

This gathering will bring together nonprofit marketers, development & fundraising professionals, and communications leaders to connect with peers, exchange ideas, and explore emerging trends shaping nonprofit marketing and fundraising today. The program will feature dynamic discussions with industry professionals, offering perspectives and practical insights relevant to organizations navigating today’s evolving landscape. 

Attendees will also have the opportunity to learn more about both DMAW and AMA Philadelphia, two professional communities dedicated to supporting the nonprofit sector. Together, these organizations aim to create spaces where nonprofit professionals can learn from one another and strengthen their impact. Whether you are looking to expand your professional network or gain new ideas this event offers a welcoming space to engage with peers across the region.

Preliminary Schedule
Schedule subject to change.
Check back for more information!

9:00 AM - 9:30 AMRegistration & networking
Light refreshments

9:30 AM - 9:40 AMWelcome & Opening Remarks

Raeshawn Crosson, Executive Director
DMAW

9:40 AM - 10:25 AMWorkshop 1: Data, Metrics & Meaning

Jessica Harrington, President
The Harrington Agency

In today’s data-rich environment, nonprofit marketers have more information than ever, but how do you turn that data into meaningful action? This session will break down the key metrics that matter most in direct marketing, from response rates to lifetime value, and help you understand what your data is really telling you.

Attendees will learn how to interpret performance, build more effective reports, and translate numbers into compelling stories that drive smarter decision-making across their organization.

10:25 AM - 10:40 AMRefresh & Connect Break

10:40 AM - 11:25 AMWorkshop 2: Building & Growing Sustainers

Liz Lowe, Vice President, Client Relationships
Allegiance Group + Pursuant
Samantha Henry, Annual Fund Manager
Philabundance

In today’s data-rich environment, nonprofit marketers have more information than ever, but how do you turn that data into meaningful action? This session will break down the key metrics that matter most in direct marketing, from response rates to lifetime value, and help you understand what your data is really telling you. Attendees will learn how to interpret performance, build more effective reports, and translate numbers into compelling stories that drive smarter decision-making across their organization.

11:30 AM - 12:30 PMLunch + Fireside Chat:  The State of Philadelphia’s Nonprofit Sector: Past, Present & Future

Loree D. Jones Brown, Chief Executive Officer
Philabundance

This dynamic fireside chat explores the evolving Philadelphia nonprofit landscape—where it has been, where it stands today, and where it’s headed next. Featuring local nonprofit leaders and experts, the conversation will highlight key trends shaping the region, the challenges organizations are navigating, and the opportunities ahead for growth and impact.

We’ll examine how fundraising, donor engagement, and community needs have shifted over time, along with what leaders anticipate for the future of nonprofit impact in Philadelphia. Attendees will leave with valuable local insights and a clearer understanding of how to position their organizations for success.


CONSENT TO USE IMAGES AND RECORDINGS
Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings. Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness. If you prefer not to have your information shared, please opt out by submitting a written request to membership@dmaw.org.

CANCELLATION POLICY
Cancellations received at least two (2) weeks prior to the event are eligible for a full refund. Cancellations made after this deadline are non-refundable; however, registrations may be transferred to another individual at any time.



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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: DMAW Membership
Email: membership@dmaw.org
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