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FF201 - Fundraising Fundamentals 2026

February 19, 2026

Description


Fundraising Fundamentals 201
SEIU, 1800 Massachusetts Ave. NW, Washington, DC
8:30 am - 4:30 pm | Thursday, February 19, 2026

Register today!

Designed as the perfect follow-up to DMAW’s Fundraising Fundamentals 101, Fundraising Fundamentals 201 is a fast-paced, content-rich program tailored for professionals who want to go deeper into the strategic execution of direct response fundraising. This course moves beyond the basics and dives into sustainer-first strategies, digital integration, and data analytics to help you build a more responsive, informed, and future-ready program.


You’ll hear from top experts in the field, gain insight into today’s most pressing challenges, and walk away with tools and ideas to improve your campaigns across channels. Sessions will focus on building strong sustainer programs, maximizing the digital ecosystem (email, SMS, ads, and web optimization), and using data to evaluate performance and guide decision-making.


This is a unique opportunity to engage directly with faculty, participate in roundtable discussions, and network with peers – all while sharpening your ability to track, measure, and refine your program’s impact. Whether you're managing multichannel campaigns or looking to understand the nuances of digital performance and analytics, this event is built to give you a competitive edge.

Who Should Attend

Fundraising Fundamentals 201 is ideal for fundraising and marketing professionals who are looking to move beyond the basics and build stronger, more integrated fundraising programs. It’s especially valuable for those who attend Fundraising Fundamentals 101 the day prior, offering a comprehensive two-day learning experience that moves from foundational strategy to more advanced strategies.


Whether you’re managing multichannel campaigns, diving into donor analytics, or expanding a sustainer program, this course gives you the skills and confidence to lead with strategy and clarity. You’ll walk away with tactical insights, a deeper understanding of digital performance, and new connections with colleagues and faculty who will support your continued growth.


AGENDA
(subject to change)

8:30 - 9:00 amRegistration & Continental Breakfast


9:00 - 9:10 amWelcome & Opening Remarks


9:10 - 10:15 amSustainer First
Learn strategies to prioritize and grow your sustainer program effectively, including tips for engagement, retention, and long-term value maximization.



10:15 - 10:30 amRefresh & Networking with Faculty


10:30 - 11:30 amDigital Block 
Elements of a successful digital fundraising campaign:
  • Email: Segmentation, deliverability, testing, performance 
  • SMS: Overview & strategy
  • Ads: General overview
  • Web optimization 
  • Tracking performance 


11:30 am - 12:00 pmRoundtable Discussion with Faculty


12:00 - 1:00 pmLunch with Faculty Members


1:00 - 2:30 pmData Analytics
  • General KPIs: Understanding what they are, why they matter, and how they fit into program design. 
  • Cross-channel reporting to assess and integrate performance across campaigns.
  • How to measure campaigns across mail and digital, including matchback and attribution.
  • Testing strategies: When to implement big tests, incremental adjustments, and how to measure statistical validity. 


2:30 - 3:00 pmRefresh & Network with Faculty


3:00 - 3:30 pmWhat's Next in Fundraising?
Next steps to take in your professional development, including recommended courses and resources to enhance your knowledge and expertise in the fundraising industry.



3:30 - 3:45 pmClosing Remarks


Interested in partnering with DMAW on Fundraising Fundamentals 201?
Click here to learn more and let us know!


Corporate Member - $150
Nonprofit Member - $125
Corporate Nonmember - $175
Nonprofit Nonmember - $150
Corporate Member Group - $132
Nonprofit Member Group - $110
Nonprofit Nonmember Group - $132
Special Rate - $125

Full participation in this program is applicable for up to 5.75 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Please note: CFRE credit hours are pending approval by CFRE International.






CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.

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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: DMAW
Phone: (703) 689-3629
Details: For more details, contact DMAW Education Programs at programs@dmaw.org.
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