This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

Multi-Channel Mini-Con

October 18, 2023 - October 19, 2023


Experience the extraordinary at
Multi-Channel Mini-Con! 
Multi-Channel Mini-Con (MC2) features a stellar lineup of world-class speakers, actionable case studies, groundbreaking strategies, and industry leaders, all under one roof. You won't find this unique bled of expertise and insights anywhere else in our fundraising-marketing sector!

Immerse yourself in a two-day journey where you'll delve into critical strategies within the ever-changing landscape of multichannel fundraising and marketing. Engage in dynamic, tactical discussions covering topics such as data utilization, outreach techniques, innovative formats, and much more! Plus, you'll have the opportunity to forge valuable connections and friendships with like-minded professionals throughout your time at the event.  

MC2 marks the convergence of two of DMAW's most popular events, Digital Day and Data Strategy Forum, into a two-day crash course of multi-channel strategy AND education

In essence, MC2 is designed for fundraisers who want to supercharge their fundraising prowess and expand their knowledge, all within a compact timeframe. 

Join our vibrant community of fellow fundraisers 
who share a passion for optimizing fundraising efforts and 
breaking down the silos within the nonprofit sector!


(The dynamic program follows this showcase of amazing speakers!
And, don't forget to checkout our list of esteemed partners!)

April Avant
Senior Vice President
New Heights Communications
Nick Barone
Director of Digital Services
Concord Direct
Robin Benatti 
World Food Program
Kimberly Bottom 
Associate Director of Sales
Amy Braiterman
Vice President, Strategy
Data Axle

Jeff Cosgrove
Business Development, Nonprofit Data Solutions
Craig DePole
Newport One
Misti Dragano
Senior Vice President, Media
1st Degree
Kara Fujita
Account Manager, Growth
Richard Geiger
Senior Vice
Data Axle Nonprofit

Mary Getz
Principal and Founder
MESG Marketing

Justin Henry

Synergy Direct Marketing Solutions, LLC
Tim Kachuriak
Chief Innovation and Optimization Officer

Kelly King
Director of Strategy & Program Planning
Nexus Direct
Marie Kosanovich
Vice President, Accounts
Lautman Maska Neill & Company
Rachel Kottler
Vice President
Sage Communications
James Langley
Langley Innovations
Angie MacAlpine
Vice President, Creative Director
TrueSense Marketing

Nora Millwood
Vice President, Client Services
NNE Marketing
Monica Muten
Senior Director, Direct Response Marketing
Special Olympics
Sam Parry
Associate Vice President, Membership Environmental Defense Fund
Rachel Penney
Senior Director of Investment Services, Integral
Meredith Piemme
 Business Development Director
Production Solutions
Chris Pritcher
RKD Group
Dave Raley
Imago Consulting
Kristi Rinck
Partner, EVP
Nexus Direct
Bert Salter
Senior Account Director
Concord Direct
Kevin Schulman
Martha H. Schumacher, CFRE, ACFRE, MInstF
Hazen Inc. and HILT
Jay Schwedelson
Outcome Media

Taylor Shanklin
CEO & Founder
Barlele + Creative Shizzle

Meghan Sharon
Digital Strategist
TrueSense Marketing

Dan Sonners
Vice President
Conrad Direct

Amy Sukol
Lautman Maska Neill & Company

Aidan Wheeler
Associate Director of Business Development

Kristina Williams
Managing Director, Membership Acquisition

Sierra Club
Melanie Williams
Creative Director
Concord Direct
Joanne Wilson
Vice President of Advancement Operations
The Humane Society of the United States

Click here for Speaker Bios

(Schedule subject to change)

 Wednesday, Oct. 18, 2023
 8:00 AM - 9:00 AMBreakfast & Registration

 9:00 AM - 9:10 AMDMAW Opening Announcements and Welcome Remarks

 9:10 AM - 10:00 AMOpening Keynote: From Mouse to Mission: Lessons in Innovation for Nonprofit Leaders. Inspired by Disney

Dave Raley, Founder, Imago Consulting

 10:00 AM - 10:10 AMQ&A with Dave! Moderated by Jade Nguyen Swanson, Director, Client Services, MESG Marketing

 10:10 AM - 10:25 AMRefresh & Connect Break

 10:30 AM - 11:00 AMBreakout Sessions – Round #1

MYTHBUSTERS: Busting Common Myths About Multi-Channel Direct Marketing

Bert Salter, Senior Account Director, Concord Direct

Melanie Williams, Creative Director, Concord Direct

Nick Barone, Director of Digital Services, Concord Direct

Moderator: Kelly King, Director of Strategy & Program Planning, Nexus Direct

Behavorial Data + Creative = [chef kiss]

Craig DePole, President, Newport One

Q&A Moderator: Kristi Rinck, Partner, EVP, Nexus Direct

 11:05 AM - 11:35 AMBreakout Sessions – Round #2

Special Olympics Case Study: The Power of Print Newsletters

Monica Muten, Senior Director, Direct Response Marketing, Special Olympics

Nora Millwood, Vice President, Client Services, NNE Marketing

Moderator: Meredith Piemme, Business Development Director, Production Solutions

Using Peer-to-Peer Texting to Enhance Your Fundraising Program

Justin Henry, President, Synergy Direct Marketing Solutions, LLC

Q&A Moderator: Aidan Wheeler, Associate Director of Business Development, SimioCloud

 11:40 AM - 12:00 NoonShared Learnings – Roundtable Discussions

 12:00 Noon - 1:00 PMLunch & Networking Time!

 1:05 PM - 2:05 PMAll-Star Panel: The Past, Present, and Future of Multi-Channel Fundraising

Mary Getz, Principal & Founder, MESG Marketing

Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter

Chris Pritcher, CEO, RKD Group

Amy Sukol, Principal, Lautman Maska Neill & Company

Moderator: Dan Sonners, Vice President, Conrad Direct

 2:05 PM - 2:20 PMRefresh & Connect Break

 2:25 PM - 2:55 PMBreakout Sessions – Round #3

The Value of Matchbacks: How Many of Your Online Donors Come From Direct Mail?

Rachel Penney, Senior Director of Investment Services, Integral

Moderator: Meredith Piemme, Business Development Director, Production Solutions

Case Study: GIVEfluential

Misti Dragano, Senior Vice President, Media, 1st Degree

Q&A Moderator: Kara Fujita, Account Manager, Growth, Bonterra

 3:00 PM - 3:30 PMBreakout Sessions – Round #4

Why Do People Give? Lessons from Over 100,000 Conversations with Donors

James Langley, President, Langley Innovations

Q&A Moderator: Kara Fujita, Account Manager, Growth, Bonterra

Connected Television Case Study

Jeff Cosgrove, Business Development, Nonprofit Data Solutions, Epsilon

Q&A Moderator: Marie Kosanovich, Vice President, Accounts, Lautman Maska Neill & Company

 3:30 PM - 3:40 PMRefresh & Connect Break

 3:45 PM - 4:20 PMFeature Session

Getting Beyond One Size Fits All. How charity: water Matched Message to Personality Trait, At Scale

Kevin Schulman, Founder, DonorVoice

 4:20 PM - 4:30 PMQ&A Moderator: Karin Kirchoff, President & Founder, K2D Strategies

 4:30 PM - 6:00 PMMC2 Happy Hour!

 Thursday, October 19, 2023
 8:00 AM - 9:00 AMBreakfast and Registration

 9:00 AM - 9:05 AMWelcome Back!

 9:05 AM - 9:40 AMOpening Keynote: Branding is Fundraising

Taylor Shanklin, CEO & Founder, Barlele + Creative Shizzle

 9:40 AM - 9:50 AMQ&A Moderator: Dan Sonners, Vice President, Conrad Direct

 9:50 AM - 10:05 AMRefresh & Connect Break

 10:10 AM - 11:10 AMNonprofit All-Star Panel: Optimization Strategies for a Down Market

Robin Benatti, Director, World Food Program

Sam Parry, Associate Vice President, Membership, Environmental Defense Fund

Kristina Williams, Managing Director, Membership Acquisition, Sierra Club

Q&A Moderator: Rachel Kottler, Vice President, Sage Communications

 11:10 AM - 11:30 AMShared Learnings – Roundtable Discussions

 11:35 AM - 12:05 PMBreakout Sessions – Round #5

Unleashing Audience ROI Potential: Navigating, Executing, and Measuring an Omnichannel Campaign 

Richard Geiger, Senior Vice President, Nonprofit, Data Axle

Amy Braiterman, Vice President, Strategy, Data Axle

Q&A Moderator: Kristi Rinck, Partner, EVP, Nexus Direct

Intent-Based Fundraising: How to Uncover New Donors & Raise More by Tuning Into Key Donor Signals

Kimberly Bottom, Feathr

 12:05 PM - 1:00 PMLunch & Networking Time!

 1:05 PM - 1:55 PMAfter Lunch Keynote – Email Marketing

Jay Schwedelson, Founder, and President & CEO, Outcome Media

 1:55 PM - 2:05 PMQ&A Moderator: Victoria Vincent, Sales Operations Manager, RKD Group

 2:10 PM - 2:45 PMBreakout Sessions – Round #6

Acquiring Sustainers Using Multiple Channels

Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States

A True Underdog Story: How a Simple Campaign Grew Into a Multi-Channel Giving Day

Meghan Sharon, CFOP, Digital Strategist, TrueSense Marketing

Angie MacAlpine, Vice President, Creative Director, TrueSense Marketing

 2:45 PM - 2:55 PMRefresh & Connect Break

 3:00 PM - 3:35 PMMid-Afternoon Keynote

AI's Looming Impact on Fundraising and the Donor Discovery Process

April Avant, Senior Vice President, New Heights Communications

 3:35 PM - 3:45 PMQ&A Moderator: Brenna Holmes, Seasoned Digital Professional

 3:45 PM - 4:30 PMClosing Keynote: Ramp Up Your Active Listening for Maximum Success: How to Create Radical Connection with Every Audience

Martha H. Schumacher, CFRE, ACFRE, MInstF, President, Hazen Inc. and HILT

 4:30 PM - 4:35 PMThank You and Closing Announcements

4:35 PM - 5:00 PMDecadent Departure Social: Dessert Bar in the Atrium








(DAY 1)
(DAY 2)

Contact Information

Direct Marketing Association of Washington (DMAW)
Name: Angelica Sullivan
Phone: (703) 689-3629
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

{{ vm.model.IsRegistrationUpdate ? 'Registered By Info' : 'My Information' }}


{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.attendeesCountPerOneRegistration * st.AttendeesIncluded }}
Maximum registration limit for this type has been reached. Sold out

{{'[[Sponsor+]]' | localizeString:'['}}

{{'Please choose a [[Sponsorship]] opportunity' | localizeString:'['}}

{{er.Name}} {{'[[Sponsorship+]]' | localizeString:'['}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.attendeesCountPerOneRegistration * et.AttendeesIncluded }}
Maximum registration limit for this type has been reached. Sold out


Please choose an exhibitor opportunity

{{er.Name}} Exhibitors

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}

Exhibitor Directory

Primary Contact

Booth Information

Additional Info


Additional Items

Registration Options

Name Price Qty
{{ rt.Name }}{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RegistrationFullMessage(vm) }}
Total vacant spots per event: {{ vm.EventInfo.VacantSpotsPerEvent }}
Login to view all available options.
{{ vm.model.CustomRegOptionsErrors || "Login is required to register for this event." }}


Please add registration options

{{er.Name}} Attendees

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}



Additional Information

Event Sessions


{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}

Additional Items


Additional Items

{{(vm.EventInfo.Terms.Donation || "Donation/Contribution") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}

Enter Promo Code

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Payment Information

This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}