Join DMAW for Production Day on April 11, 2024!
Whether you're just getting started in direct mail production or looking to hear what’s new, Production Day is the event for you. Join industry colleagues for a comprehensive training seminar led by experts in print, data processing, personalization, mailshop operations, postage and more! Get equipped with the knowledge to kickstart your campaigns effectively, covering topics such as:
PROGRAM AGENDA
The printing process is one of the single most important elements of a mailed campaign. Don’t leave it to chance. In this segment, we will discuss the current challenges of managing direct mail in 2022, different print technologies for your envelopes, labels and printed components, as well as the different production workflows you can choose. As vendors, we are your partners, and as such, your technical resource to be sure your design fits and prints efficiently within our equipment.
This session will focus on strategies to amplify the power of your mail files so you can reach the most critical donors! Every step in the production process is important, but it all starts with the data. Who are you contacting? What response should you expect? With proven tips and tricks backed by real-world examples, we will show you how Data Processing shouldn’t just be an afterthought – it should be your FIRST thought when it comes to direct mail campaigns.
Speaker: Shannon Sittler, Senior Sourcing Manager, Production Solutions
During this session you will learn everything you’ve EVER wanted to know about how direct mail arrives to the mail shop and gets transformed from sheets and rolls of paper into letter packages that arrive in mailboxes across the country.
Speaker: Dave Lewis, President, SnailWorks
THANK YOU TO OUR WONDERFUL PARTNERS!
CONSENT TO USE IMAGES AND RECORDINGS
Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.
Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.
If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.
DCG ONE
DCG ONE (formerly Corporate Communications Group)
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