This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

30 Test Ideas

October 20, 2022 1:00 PM - 2:00 PM (EDT)

Description

There’s no such thing as a bad test! But there are plenty of mistakes that can be made. 

Since testing is one of the most effective ways to learn about your donors and the effectiveness of your strategies, it’s important to get it right the first time. Hear from seasoned direct marketing professionals (from the comfort of your own home or office) as they share their experiences testing 30 different ideas – and the outcomes.  

Learning Objectives

  1. What makes a good test or a bad test? 
  2. When have you tested enough to make a calculated decision?  
  3. What are the biggest mistakes made when testing? 
  4. Learn 30 new test ideas, or polish tried and true test ideas from the past


Speakers

Tiffany Delgado, Senior Vice President, Political, The Lukens Company



Kate Hollandsworth, Senior Vice President, Integral, LLC

Kate Hollandsworth is a Senior Vice President at Integral managing a team and portfolio of clients that are helping to make the world a better place. Kate helps create integrated investment plans that drive long-term sustained growth while building trusted relationships with her clients, partners, and colleagues. With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, Kate uncovers valuable opportunities to help her clients reach their goals and plan for continued growth multiple years down the road.




Nick Ellinger, Chief Brand Officer, Moore

Nick joined Moore in January 2020 as Chief Brand Officer. Before that, he was DonorVoice’s VP of Marketing Strategy, working with organizations like Catholic Relief Services, Share our Strength | No Kid Hungry, and the U.S. Olympic and Paralympic Foundation to look at their fundraising with a different lens. He also edited and contributed to the Agitator blog and recently wrote a book called The New Nonprofit to challenge fundraising norms. He developed his direct marketing muscle running Mothers Against Drunk Driving’s direct marketing program for a decade. This is where he gained his passion to help the nonprofit sector break through the 2% of GDP individual giving ceiling we’ve seen for decades, so you’ll often see him working with industry groups and internally for education initiatives to challenge others to do likewise.



Contact Information

Direct Marketing Association of Washington (DMAW)
Name: Angelica Sullivan
Phone: (703) 689-3629
Email: angelica@dmaw.org
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.

Address


Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Donation/Contribution") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code

This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}