There’s no such thing as a bad test! But there are plenty of mistakes that can be made.
Since testing is one of the most effective ways to learn about your donors and the effectiveness of your strategies, it’s important to get it right the first time. Hear from seasoned direct marketing professionals (from the comfort of your own home or office) as they share their experiences testing 30 different ideas – and the outcomes.
Learning Objectives
Speakers
Tiffany Delgado, Senior Vice President, Political, The Lukens Company
Kate Hollandsworth, Senior Vice President, Integral, LLC
Kate Hollandsworth is a Senior Vice President at Integral managing a team and portfolio of clients that are helping to make the world a better place. Kate helps create integrated investment plans that drive long-term sustained growth while building trusted relationships with her clients, partners, and colleagues. With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, Kate uncovers valuable opportunities to help her clients reach their goals and plan for continued growth multiple years down the road.
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