How can you make sure your emails arrive in inboxes even as spam filters get more sophisticated? These five steps will guide you to improve your domain reputation, maintain clean email data, engage thoughtfully with your subscribers, optimize your HTML code (for deliverability and accessibility), and monitor your results. See how WWF was able to improve their inbox placement by nearly 10% in 7 months, and how, with one campaign, they sent 37% fewer emails but got 46% more donors.
Attendees will:
Sarah Robie, Online Marketing Manager, World Wildlife Fund
Sarah Robie is an online marketing manager at World Wildlife Fund, the world’s leading conservation organization, where she has spent 11 years evolving their email communications. For the past four years she has served as the email deliverability lead, resulting in improvements to WWF’s email performance and accessibility, inbox placement rates, targeting strategy, list health, and domain reputation. She also oversees WWF’s stewardship and retention efforts and is a passionate advocate for optimizing the donor journey and experience.
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