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The Web as a Living Laboratory: What We've Learned from 2,200 Digital Fundraising Experiments

September 9, 2020 1:15 PM - 2:15 PM (EDT)

Description

By testing using a rigorous scientific methodology employed by Fortune 100 companies, we've debunked traditional fundraising best practices and uncovered breakthrough principles that produce transformational results.

In this rapid-fire session, we will look at dozens of real-world online experiments with nonprofit organizations and share the secrets to acquiring more emails, donors and dollars through the web. And we’ll demonstrate how you can apply these principles today to your own online fundraising campaigns.

Attendees will learn:

The “fundraiser’s fundamental flaw” that keeps them from getting better results and how they can overcome it.
How they can turn their web site into a living laboratory and collect rich behavioral data that helps them continue to evolve their understanding of their donors and what makes them give.
How effective storytelling can trigger a biological chemical reaction inside their supporters that forms a powerful bond to their organization and makes them give more generously.

Tim Kachuriak, Chief Innovation & Optimization Officer NextAfter

Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy, and training institute that works with charities, nonprofits and NGOs to help them grow their resource capacity.

A nonprofit thought leader, Kachuriak is the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor Crisis. Kachuriak has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.

Kachuriak is also the co-founder and board member for the Human Coalition, a member of the board of directors for Open Doors USA, an Advisory Board Member for the SMU Digital Accelerator, and an Advisory Board Member for the Blackbaud Institute for Philanthropic Impact.

Kachuriak lives in Prosper, TX with his wife Rebecca, and their four children: Max (14), Charlie (13), Gracie (11), and Joe (5).

Nathaniel Ward, Director, Strategic Projects, Stand Together

Nathaniel Ward is a marketer and fundraiser based in Washington, DC.

A frequent speaker on fundraising, online marketing, and optimization, today he helps inspire donors at Stand Together and strengthen its donor communications program.

He started his career at the Heritage Foundation, where he spent more than a decade building its online fundraising program and developed an internal testing and optimization capability. Later, at the Leadership Institute, he applied the principles developed at Heritage to triple the size of LI's online program.

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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: Angelica Sullivan
Phone: (703) 689-3629
Email: angelica@dmaw.org

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The Web as a Living Laboratory: What We've Learned from 2,200 Digital Fundraising Experiments

September 9, 2020 1:15 PM - 2:15 PM (EDT)

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The Web as a Living Laboratory: What We've Learned from 2,200 Digital Fundraising Experiments

September 9, 2020 1:15 PM - 2:15 PM (EDT)

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