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Sustainers that Stick: Myths, Facts, and Effective Techniques for Sustainer Acquisition

June 17, 2026 12:00 PM - 1:00 PM (EDT)

Description

Are you chasing monthly donors or building a foundation of long-term loyalty? In the rush to grow recurring revenue, many organizations fall into the trap of high-volume acquisition that results in even higher attrition. To build a program that lasts, nonprofits must move beyond "acquisition at any cost" and focus on the strategies that drive true Lifetime Value (LTV).

Join us for a dynamic panel featuring three nonprofit leaders who have successfully cracked the code on retention-focused acquisition. Through a series of real-world case studies, our experts will debunk common industry myths and share the techniques they used to identify, convert, and keep their most loyal supporters.

What We’ll Cover:

Evidence-Based Acquisition
An honest look at which channels deliver high-volume leads versus high-value donors, backed by performance data from the field.

Sustainer Success in Action
Three distinct case studies showcasing how different nonprofit organizations scaled their sustainer programs while maintaining industry-leading retention rates.

The Retention-First Mindset
Practical strategies to ensure your acquisition efforts are built for the long haul, focusing on the donors most likely to stay for years, not just months.

Meet the Panel:

Moderator
Katy Jordan, DMAW Board Member, Principal & Founder, Katy Jordan Consulting

Panelists
Juanita Lopez-Poalillo, Senior Manager, Donor Retention & Engagement - F2F, Oxfam America
Alyssa Kaplan, Director, Direct Response, The ALS Association
Leslie VanSant, Chief Advancement Officer, The ALS Association

Don’t miss this opportunity to see sustainer success in action! REGISTER TODAY!

Location

Virtual - Zoom Meeting

Zoom link will be provided in the confirmation email.

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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: DMAW Membership
Email: membership@dmaw.org
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