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DTSTART;VALUE=DATE:20261022
DTEND;VALUE=DATE:20261023
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SUMMARY:Multi-Channel Innovation Summit: Audience First. Channel Connected. Results Driven.
DESCRIPTION:DMAW's Multi-Channel Summit is a one-day learning experience designed for fundraisers who know that no single channel drives results alone. Today's donor journey is complex\, connected\, and constantly evolving. The most effective organizations aren't just present across channels\, they integrate them seamlessly to drive engagement\, retention\, and long-term value.As organizations shift from channel-based strategies to audience-first approaches\, this event will explore how acquisition and sustainer programs work together\, and how to design strategies that serve the full donor lifecycle not just individual campaigns.In one highly focused day\, you'll gain the strategies\, perspectives\, and proven tactics needed to break down silos and build truly connected fundraising programs.Why attend? \nBecause the future of fundraising is integrated   and you need practical ways to make it work. \nAt the Multi-Channel Summit\, you will:Learn how leading organizations are connecting digital\, direct mail\, social media\, and emerging channels\, See real-world case studies that move beyond theory into executionUnderstand how data\, technology\, and creativity work together to drive resultsWalk away with ideas and tactics you can apply immediately. This isn't just inspiration -- its actionable learning designed for today's fundraising environment.What makes this event different? \nThis is not your typical conference. Designed as a high-impact\, one-day experience\, the Multi-Channel Summit combines strategic thought leadership with tactical deep-dives\, fast-paced sessions\, real-world case studies\, and interactive discussions.You won't just sit and listen - you'll engage\, exchange ideas\, and leave with approaches you can put into practice right away.  Whether you're working within a specific channel or leading broader audience strategy\, sessions are designed to deliver relevant\, practical takeaways you can apply immediately.What will you learn? \nSessions will focus on the most critical areas shaping multi-channel success today - giving you both strategic perspective and practical application.You will learn how to:Strengthen donor acquisition across channelsImprove retention and increase lifetime value Rethink how success is measured using more audience-first\, multi-channel frameworks\, and attribution\, creative and messaging that converts\, emerging trends\, technology and AI\, and building truly integrated campaigns.Topics include:Donor acquisition strategies across channels Retention and lifetime value optimization Data\, measurement\, and attribution challenges Creative and messaging that drives conversion Emerging trends\, technology\, and AI Building cross-functional teams and fully integrated campaignsWho should attend? \nThis event is designed for:Nonprofit fundraising professionalsMarketing and digital leadersData\, analytics\, and strategy teamsAgency partners and consultantsIf your role touches donor engagement in any way\, you'll gain new ways to think and execute more effectively.A focused experience with real impact. This one-day format is intentionally designed to deliver maximum value without pulling you away from your work for multiple days. You'll leave with:Fresh actionable ideasNew connectionsPractical strategiesA clearer path to more integrated fundraisingBe part of what's next\nJoin a community of fundraisers ready to move beyond silos and build smarter\, more connected programs.Join us for a day of learning\, collaboration\, and momentum.A full schedule and speaker lineup will be announced soon!
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p>DMAW&rsquo\;s Multi-Channel Summit is a one-day learning experience designed for fundraisers who know that no single channel drives results alone. Today&rsquo\;s donor journey is complex\, connected\, and constantly evolving. The most effective organizations aren&rsquo\;t just present across channels\, they integrate them seamlessly to drive engagement\, retention\, and long-term value.</p><p>As organizations shift from channel-based strategies to audience-first approaches\, this event will explore how acquisition and sustainer programs work together\, and how to design strategies that serve the full donor lifecycle&mdash\;not just individual campaigns.</p><p>In one highly focused day\, you&rsquo\;ll gain the strategies\, perspectives\, and proven tactics needed to break down silos and build truly connected fundraising programs.</p><p><strong fr-original-style="" style="font-weight: 700\;">Why attend?&nbsp\;</strong><br />Because the future of fundraising is integrated &ndash\; and you need practical ways to make it work. <br />At the Multi-Channel Summit\, you will:</p><ul fr-original-style="" style="list-style-position: inside\;"><li>Learn how leading organizations are connecting digital\, direct mail\, social media\, and emerging channels\,&nbsp\;</li><li>See real-world case studies that move beyond theory into execution</li><li>Understand how data\, technology\, and creativity work together to drive results</li><li>Walk away with ideas and tactics you can apply immediately.&nbsp\;</li></ul><p>This isn&rsquo\;t just inspiration -- its actionable learning designed for today&rsquo\;s fundraising environment.</p><p><strong fr-original-style="" style="font-weight: 700\;">What makes this event different?&nbsp\;</strong><br />This is not your typical conference.&nbsp\;</p><p>Designed as a high-impact\, one-day experience\, the Multi-Channel Summit combines strategic thought leadership with tactical deep-dives\, fast-paced sessions\, real-world case studies\, and interactive discussions.</p><p>You won&rsquo\;t just sit and listen - you&rsquo\;ll engage\, exchange ideas\, and leave with approaches you can put into practice right away. &nbsp\;</p><p>Whether you&rsquo\;re working within a specific channel or leading broader audience strategy\, sessions are designed to deliver relevant\, practical takeaways you can apply immediately.</p><p><strong fr-original-style="" style="font-weight: 700\;">What will you learn?&nbsp\;</strong><br />Sessions will focus on the most critical areas shaping multi-channel success today - giving you both strategic perspective and practical application.</p><p>You will learn how to:</p><ul fr-original-style="" style="list-style-position: inside\;"><li>Strengthen donor acquisition across channels</li><li>Improve retention and increase lifetime value&nbsp\;</li><li>Rethink how success is measured using more audience-first\, multi-channel frameworks\, and attribution\, creative and messaging that converts\, emerging trends\, technology and AI\, and building truly integrated campaigns.</li></ul><p>Topics include:</p><ul fr-original-style="" style="list-style-position: inside\;"><li>Donor acquisition strategies across channels&nbsp\;</li><li>Retention and lifetime value optimization&nbsp\;</li><li>Data\, measurement\, and attribution challenges&nbsp\;</li><li>Creative and messaging that drives conversion&nbsp\;</li><li>Emerging trends\, technology\, and AI&nbsp\;</li><li>Building cross-functional teams and fully integrated campaigns</li></ul><p><strong fr-original-style="" style="font-weight: 700\;">Who should attend?&nbsp\;</strong><br />This event is designed for:</p><ul fr-original-style="" style="list-style-position: inside\;"><li>Nonprofit fundraising professionals</li><li>Marketing and digital leaders</li><li>Data\, analytics\, and strategy teams</li><li>Agency partners and consultants</li></ul><p>If your role touches donor engagement in any way\, you&rsquo\;ll gain new ways to think and execute more effectively.</p><p><strong fr-original-style="" style="font-weight: 700\;">A focused experience with real impact. </strong></p><p>This one-day format is intentionally designed to deliver maximum value without pulling you away from your work for multiple days.&nbsp\;</p><p>You&rsquo\;ll leave with:</p><ul fr-original-style="" style="list-style-position: inside\;"><li>Fresh actionable ideas</li><li>New connections</li><li>Practical strategies</li><li>A clearer path to more integrated fundraising</li></ul><p><strong fr-original-style="" style="font-weight: 700\;">Be part of what&rsquo\;s next</strong><br />Join a community of fundraisers ready to move beyond silos and build smarter\, more connected programs.</p><p><strong fr-original-style="" style="font-weight: 700\;">Join us for a day of learning\, collaboration\, and momentum.</strong></p><p><em>A full schedule and speaker lineup will be announced soon!</em></p><p><br /></p></body></html>
LOCATION:2000 Florida Avenue NW Washington DC 20009
UID:e.1629.1494506
SEQUENCE:3
DTSTAMP:20260627T022511Z
URL:https://directmarketingassociationofwashingtondmaw.growthzoneapp.com/events/Details/multi-channel-innovation-summit-audience-first-channel-connected-results-driven-1771783?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR
