Critical Conversation: Dark Horses of Fundraising: Channels and Platforms Nonprofits Should Be Exploring
We all know email is the workhorse of digital fundraising, and most robust programs also leverage direct mail, and even telemarkeing. These three make up the core of multi-channel direct response, but they are not the only cost-effective ways to get your case for giving in front of the right people at the right time to trigger conversions.
Register today and come explore a few more consequential ways, from the tried-and-true though little used, to the up-and-coming. Our panel will share learnings and takeaways on SMS, canvassing, streaming video and audio advertising, and gaming!
By understanding these channels and adapting your strategies accordingly, you can enhance your fundraising efforts and achieve greater impact in 2025 and beyond!
Register for this FREE Webinar Today!
SPEAKERS
 | Marc Almanzor, Owner & Founder, Make Gaming About Fundraising Marc Almanzor is the Owner and Founder of Make Gaming About Fundraising LLC, whose focus is to help nonprofits engage video gaming communities. With over 20 years of experience in nonprofit fundraising, Marc previously held roles at the Foundation Center/Candid and Amnesty International USA. Marc is also an active Twitch streamer, where he has worked with gaming communities on peer-to-peer fundraising campaigns for multiple organizations. He currently partners with clients to plan strategies for recruiting and stewarding content creators, charity stream event production, and putting the "fun" in fundraising overall. Deeply committed to supporting local organizations, Marc is a member of the New Jersey Extra Life Guild Advisory Committee, where he has been recognized with four Extra Life fundraising medals for supporting Children's Specialized Hospital NJ. In addition to his work in peer-to-peer fundraising, March is also the co-chair of the Esports Trade Association's Fundraising Committee, where he is forging partnerships between nonprofit and the esports industry. Marc holds a BA in History from Rutgers University, an MA in International Relations from Seton Hall University, and is a PMI-certified Project Manager. |
 | Kelly Holleran, Deputy Chief, Digital Strategy, Sierra Club Kelly Holleran is the Deputy Chief of Digital Strategies at the Sierra Club, where she works to grow its digital membership and advance the environmental nonprofit's 133-year mission. In this role she leads both Digital Fundraising and Advocacy teams to engage and expand the Sierra Club's base and keep climate and conservation at the forefront of national conversation. Previously, Kelly served as the Deputy Digital Director at the Democratic Senate Campaign Committee during the 2015-2016 election sprint and post-Trump response after. Prior, Kelly worked on a Senate race, and before that managed 2014 midterm communication efforts at the AFL-CIO. She has worked at two marketing and digital agencies overseeing a broad portfolio of accounts across the nonprofit and corporate sectors. She has raised hundreds of millions of dollars for campaigns and causes and worked with a variety of organizing and membership strategies. Kelly's expertise lies in nimble réponse, audience engagement and feedback, and developing campaign plans and arcs to mobilize communities. She believes in servant leadership and managing teams to be supported, appreciated, and empowered to perform at their best. She lives in the Washington, DC area with her family and 95-lb retriever shepherd mix Woodley. |
 | Rosa Del Angel, Managing Director, Brand & Digital Strategy, Natural Resources Defense Council & NRDC Action Fund Rosa Del Angel is a professional with extensive experience in digital marketing, advocacy, and engagement within various organizations. With a background in International Relations, Rosa has held positions such as Managing Director, Campaigns and Digital Engagement at NRDC, Director of Digital Marketing and Supporter Engagement at Oxfam America, and VP of Digital Strategy and Engagement at Voto Latino. Throughout her career, Rosa has led successful digital campaigns, increased fundraising efforts, and developed digital strategies for various organizations. Rosa has also worked as a List Growth Manager at Care2 and as Director of Internet Communications at Amnesty International USA. Rosa's expertise lies in develop digital marketing strategies focused on ROI, increased conversions, and long-term growth. |
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